If you didn’t make it to this years’ Mobile Marketing Summit, here’s a glimpse of the six important insights that were shared:
Paul Berney, Managing Director of the Europe MMA branch, reiterated what marketers know about mobile in South Africa, that there is more opportunity to use mobile advertising especially, with the pressure on marketing budgets. Brands have to do something different and mobile has benefitted from this. read more »
An African advertising industry shake up looms as three of South Africa’s top players in the online marketing space join to form the continent’s largest and first truly full-service digital agency.
On 1 October, Cambrient, Stonewall+ and Brandsh will merge to launch a new digital agency called Native (www.native.co.za) headed by newly-appointed CEO Jason Xenopoulos.
“The strategic integration of our pooled intellectual capital will see a new kind of agency emerge – one focused on digital-through-the-line,” says Xenopoulos. read more »
My journey to #sxsw #sxswsa was via London Town, and during our obligatory delay we met a few members of the UK Digital Mission. read more »
