An African advertising industry shake up looms as three of South Africa’s top players in the online marketing space join to form the continent’s largest and first truly full-service digital agency.

On 1 October, Cambrient, Stonewall+ and Brandsh will merge to launch a new digital agency called Native (www.native.co.za) headed by newly-appointed CEO Jason Xenopoulos.

“The strategic integration of our pooled intellectual capital will see a new kind of agency emerge – one focused on digital-through-the-line,” says Xenopoulos.  read more »