My journey to #sxsw #sxswsa was via London Town, and during our obligatory delay we met a few members of the UK Digital Mission. Great initiative orgnaised by Chinwag (a focal point for digital media practitioners) on behalf of the UK Trade & Investment. 39 companies were selected from 120 to attend. Perhaps an idea for SiliconCape and SA for SXSW 2011?

Follow them on www.twitter.com/digitalmission

Chinwag CEO Sam Michel said: "We're delighted to be heading back South by South West with another Digital Mission. The firms represented showcase the enormous breadth and depth of talent in the UK's digital sector and I'm looking forward to working with them to make the most of the opportunity."