Mobile Media

Through our mobile media division, MobMedia, we are able to provide comprehensive mobile media services – whether it is planning, scheduling or buying. We have extensive experience in the mobile space, and utilise this knowledge to provide you with optimal mobile media strategy.

We have relationships with key players in South Africa – including operator portals, mobile IM providers and mobile publishers, as well as with the major international mobile ad networks.

Through MobMedia we are able to offer the following services:

  • Market education;
  • Mobile media services;
  • Mobile media planning and placement Media buying;
  • Mobile media management;
  • Campaign management;
  • Online media services;
  • Mobile & online CPC;
  • Reporting and analysis; and
  • Training and support.

Ad Serving Technology is fast becoming a key component to any mobile strategy as the mobile marketing industry starts to evolve and demand more complex, more targeted campaigns. In view of this, we provide an advanced mobile ad serving service to mobile content publishers and advertisers. Our ‘best of breed’ Ad Server includes the following key attributes:

  • Location Aware campaigns (Coordinates or Bounding Box);
  • Profile enabled (static location, gender, language, etc);
  • Text or image adverts;
  • Multiple bearer (any IP-enabled application, service);
  • WAP, web, J2ME, Symbian, SMS, MMS, USSD, etc;
  • The ability to run CPC (Cost Per Click), CPM (Cost Per Mille) and CPA (Cost Per Action) campaigns;
  • Targeting by handset, operator, country, etc;
  • Multiple ‘calls to action’ (click to call, click to MMS, click through, etc); and
  • WAP site creation wizard.