"Markets are conversations*" is one of the most widely referred to statements when talking about the new, social web and its extension to the mobile world.

This is the starting point for the new rules of customer engagement.

The opportunities to interact with your customers and potential customers are changing in many ways. But they are not ways that we are used to. This can be the scary bit - but at the same time, the interactions can be rich, rewarding, fun, engaging and the start of a real relationship with your customer base. Let's talk.  read more »